TIL Subaru actually marketed to Lesbians with subtle winks

Kinja'd!!! "Tapas" (tapas)
11/29/2016 at 14:15 • Filed to: None

Kinja'd!!!1 Kinja'd!!! 5

https://www.reddit.com/r/todayilearned/comments/5fiqh6/til_subaru_actually_target_market_the_lesbian/


DISCUSSION (5)

Kinja'd!!! MonkeePuzzle > Tapas
11/29/2016 at 14:18

Kinja'd!!!2

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Kinja'd!!! S65 > Tapas
11/29/2016 at 14:18

Kinja'd!!!1

link KINJA’D

Kinja'd!!! For Sweden > Tapas
11/29/2016 at 14:20

Kinja'd!!!3

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Kinja'd!!! SidewaysOnDirt still misses Bowie > S65
11/29/2016 at 15:17

Kinja'd!!!0

http://www.theatlantic.com/business/archive/2016/06/how-subarus-came-to-be-seen-as-cars-for-lesbians/488042/?utm_source=atlfb

Kinja'd!!! TheTurbochargedSquirrel > Tapas
11/29/2016 at 15:57

Kinja'd!!!1

Subaru would not be what they are today (heck, they might not even be selling cars outside Japan) of they hadn’t found the niche they did in the 90s. They realized that they should try selling their quirky and different cars to people who are quirky and different. It worked and Subaru is now synonymous with being a bit different.